ApartmentRatings.com: Know the Game You’re Playing
Have you ever wondered how ApartmentRatings.com calculates their “Recommended By” score? While there’s a lot of math involved, I’ll give you the scoop: The more recent the review, the more relevant they consider it and will have it “count” more than older reviews.
Let’s make this a game and pretend like reviews are worth points (fun!).
- Ok, reviews written between today and 4 years ago are all given points based upon age – today’s review is worth 100 points and a review from 4 years ago is worth 25 points.
- Every review written between today and 4 years ago has points somewhere in between depending upon when it was written.
- BONUS: Reviews written more than four years ago are GIVEN NO POINTS!
- Finally, they take all the points and divide them by the number of reviews and voila! That’s your Recommendation Percentage!
What does all this mean to you and what can you do about it? It means that in order to get, and more importantly KEEP, a high recommendation, you need to consistently have positive reviews and recommendations added to your community. Without that, you are at risk of just one negative review setting your Recommendation % back years. YEARS!!! GGAAAAHHHHH!
On the other hand…if you have old reviews on there and a low recommendation, I smell an opportunity!! Let’s say things have stabilized at your community, maybe you’ve even made changes that have your residents really happy…this is an excellent scenario for making a significant improvement to your % just by asking some satisfied residents to post some feedback. The exact number needed will vary based on age of the old reviews and the number of reviews already on there.
I think I see a spreadsheet to calculate it exactly in my future…more on that another day! For now, get to know the game because if you don’t know the game you’re playing with ApartmentRatings.com, how can you win?
You can read their complete scoring model by going to their FAQ page here: http://www.apartmentratings.com/rate/faq#6b
Happy Marketing!
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[...] Apartmentratings.com: Know the Game You’re Playing – ever wonder how the scores work on apartmentratings.com? Well wonder no more. KNOW MORE. [...]
This gives hopes to everyone who is taking over where some else left off on a bad foot…. Time for a positive change!
AND it stresses the importance of ALWAYS giving excellent customer service. Good Customer service should just be standard operating procedure, but the reality, it is not!